In 2013 Rob started off with a simple mission: to help YouTube creators get more views in less time. vidIQ was the manifestation of that idea: the very first chrome extension tool for YouTube analytics and channel management. It continues to lead the market today, helping over 1M users (including the likes of BuzzFeed and Redbull) grow their channels by unearthing hidden data and saving millions of work hours automating mundane tasks.