Ricky Ray Butler leads the vision to accelerate BEN as the global leader in Entertainment Advertising. As the CEO of Branded Entertainment Network (BEN), Ricky Ray is a passionate advocate of brand integration being the way forward in reaching audiences. One of his major focuses, AI, is a vital part of BEN’s business model and client successes. Ricky Ray has made BEN the first entertainment company to leverage deep learning neural networks that are backed with over 30 years of proprietary campaign data.

Recently named in AdAge’s 40 Under 40, and one of the top 100 people in influencer marketing by Influence Directory. Prior to joining BEN, Ricky Ray founded Plaid Social Labs, the leading social media influencer product integration company, which was acquired by BEN in 2015 to expand reach into the digital influencer community.